|Domain age||2 years|
|Region of promotion||Switzerland|
|Theme||Campers for Rent|
Growth of the website positions in the google.ch search engine.
My Camper is a camper van rental company that offers its services to the independent tourists who travel in Switzerland
|№||mycamper.ch (google.ch)||August 25, 2016||September 16, 2016|
|1||vw vermietung||4||2 +2|
|2||vw caravan mieten||5||3 +2|
|3||vermietung vw bus||4||3 +1|
|4||der camper||6||5 +1|
|5||private vermietung||8||6 +2|
|6||alten vw bus mieten||8||6 +2|
|7||wohnmobil schweiz||32||22 +10|
|8||ein wohnmobil||44||23 +21|
|9||oder wohnwagen||37||35 +2|
|10||wohnmobile schweiz||46||43 +3|
Semalt Expert opinion
Evaluation of a website promotion within the Auto SEO campaign.
Yana Shafarenko - Product Marketing Manager
Like the most business owners represented online, My Camper Company aimed to enhance the flow of visitors to the website and thus increase its profits with the AutoSEO trial package. Previously, the client let the website promotion run itself, instead of performing the external optimization. Let us carefully consider the way we handled the task.
First, our specialists explored the subject and conducted the website audit. Then, they have selected a set of the most popular queries among the users based on the following (screen1) phrases and started backlinks placement on the partner web resources relevant to the website.
Gradually, our system placed over 730 quality backlinks (screen2), which in turn increased the reference weight for the client resource. Thus, the website’s main keywords grabbed higher positions in search results (screen3).
Now, there are about 200 relevant keywords on the first page of Google search results, which the users see instantly after entering their search queries. Improving the positions in search results allowed the website to become more accessible to all potential customers. In just a month of the link building campaign, the conversion rate has improved significantly.
In case of the long-term cooperation after the trial month, our specialists will also implement changes to a website in accordance with the latest requirements of the search engines. Thus, in a while, the site will become a strong competitor in its market niche.
This project is an example of the fact that the mere existence of the site is not the whole story, sometimes not even the half of it. To create a website and post some information about the company, products, or display the list of services on the site is not enough to succeed. It is crucial for the site to be visited and available for the potential customers. That’s why the website owner has a choice:
- to leave everything as it is and be satisfied with a little, while competitors reach a large portion of the target audience
- to ensure that your site will be the one to become the market leader and attract a wider audience of target users while increasing your profits due to the SEO-promotion.