|Domain age||3 years|
|Region of promotion||Denmark|
|Theme||Brand Clothing Online Store|
Growth of the website positions in the google.dk search engine.
Simon Says Shop Company is an online store that specializes on selling of fashion clothing and accessories in the luxury segment in Denmark.
|№||simonsaysshop.dk (google.dk)||October 27, 2017||January 21, 2018|
|1||pønt odd pair||2||1 +1|
|2||pico hårspænde||4||2 +2|
|3||Pico Roskilde||3||2 +1|
|5||odd pair||3||2 +1|
|6||Ganni Webshop||6||3 +3|
|7||Kokoon - Vania kjole||5||4 +1|
|8||Hosbjerg kjole||5||4 +1|
|9||shop ganni||7||5 +2|
|10||stine goya shop||7||6 +1|
Semalt Expert opinion
Evaluation of a website promotion within the Auto SEO campaign.
Yana Shafarenko - Product Marketing Manager
The Client Simon Says Shop has used our AutoSEO package to improve site visibility for users, whereas, in the absence of an offline store, the company gets all profits from website sales.
Typically, the customers search the online stores using branded queries, and many visitors’ conversions arise after a ‘branded keywords’ search. Keeping this in mind, our SEO-experts collected the semantic kernel based on the brand queries that are important to the customer, and perform startup of the linkbuilding campaign on the relevant Danish partner sites.
Currently, 40 clientgenerating branded keywords entered Google Top 1, and more than 270 targeted keywords are in Google TOP 100 (screen1), thanks to the high-quality external optimization. Site visibility has been improved significantly (screen2), as the links have been set exceptionally on the reliable authoritative web resources.
Different website subjects require significantly different approaches for SEO promotion. Our team commonly uses the following strategies:
1. Low-frequency keywords (suitable for sites with young domains)
2. High- frequency keywords (available with an expanded and unique SEO-text on the web resource)
3. Branded keywords (if the company wants to promote its brand or branded products/services listed on the site)
Branded query is a source of high-quality traffic, as long as the user is familiar with a company’s product/service that he wants to see in rankings. For that reason, such visitors are more likely to be converted into customers and clients, and promotion strategy of this site is a vivid proof.