|Domain age||11 years|
|Region of promotion||Brazil|
|Theme||Process automation software|
Growth of the website positions in the google.com.br search engine.
The Data Venia Company engages in the development and sale of software for lawyers aimed to facilitate their work and save time providing online consultations.
|№||datavenia.com (google.com.br)||April 25, 2017||October 17, 2017|
|1||programa juridico data venia||3||1 +2|
|2||data venia software||4||1 +3|
|3||push juridico||66||1 +65|
|4||data venia programa||3||1 +2|
|5||software jurídico prefeitura||5||2 +3|
|6||snap data venia||7||4 +3|
|7||software juridico r$||9||6 +3|
|8||software jurídico preço||52||7 +45|
|9||software juridico libre||35||7 +28|
|10||sistema de acompanhamento processual||17||7 +10|
Semalt Expert opinion
Evaluation of a website promotion within the Auto SEO campaign.
Yana Shafarenko - Product Marketing Manager
The client has purchased AutoSEO promotion package to rise the website rankings for keywords set based on the «software advogados» (screen1) that was the main targeted query for their core audience. For that reason, our experts collected a query set upon the client’s request, and AutoSEO linkbuilding campaign was started.
The client’s website exists for over 11 years, and it is still authoritative for the search systems due to its durability and unique content. However, the resource hasn’t been updated for a long time considering the last requests of the Coogle’s search system, that had a negative impact on the website rankings. That’s why our SEO-experts created a recommendation list (meta-tags updating, adding the robot.txt file to eliminate non-informative pages, marking images’ alt-attributes and increasing of the website’s loading speed).
After implementation of all the recommendations combined with the high-quality linkbuilding campaign, the rankings for the requested keyword set (screen2) were significantly improved. As a result, the website became more visible (screen3) for users and the search systems.
For illustration purpose, we will demonstrate the website ranking improvement for those keywords that served as a basis for promotion set (screen4).
In fact, a long-lasting website with unique content can be only half-successful. It is not enough to rise up Google rankings. For that reason, we remind our clients of the necessity to constantly monitor and implement the latest requirements of the search systems into their websites. Otherwise, if your competitors own less attractive long-lasting sites and update them on a regular basis, they will achieve amazing success trying to leave your website behind.